Strategic Communications
FOR HUMAN CONNECTION
Strategic Communications Support for Businesses of All Sizes
A BIT ABOUT ME
I'm Annelise Armstrong - or Annie, as I’m known to many. I’m a strategic communications consultant with a knack for making complex ideas feel approachable and human.
I specialize in translating technical, nuanced or sensitive topics into compelling narratives that resonate with real people. Whether it's explaining AI in everyday terms, helping executive leaders sound like themselves (and not a press release), or connecting employees to their company's mission, I help organizations speak with clarity, empathy, and intention.
My work combines thoughtful storytelling with strategic messaging to help brands build trust and connection from the inside out.
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Align teams, boost clarity, and build culture from the inside out.
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Craft inclusive narratives that reflect your values and build trust.
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Brand messaging, press releases, talking points, bylines, speeches, presentations, copywriting, and more.
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Pitch compelling stories to the journalists who matter, and coach spokespeople for interviews that lead to impactful media coverage.
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Shape executive voices and platforms that resonate—internally and externally.
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Need an extra hand? I’m available for communications, PR and marketing projects or account/campaign support.
WHAT I DO
WHAT STRATEGIC LOOKS LIKE
CASE STUDIES
B2B TECH PR | AI | CONTENT STRATEGY
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The Client: A B2B consumer tech brand expanding its AI narrative.
The Challenge: Communicate complex AI strategy in a way that resonates with IT buyers.
The Approach:
Interviewed internal experts to extract compelling insights
Ghostwrote a high-clarity byline on AI and the future of work
Humanized messaging without losing technical credibility
Placed the piece in a highly-respected tech outlet
The Impact: The strategically-placed bylined article became a go-to asset for the company’s B2B marketing and narrative foundation.
INTERNAL COMMUNICATIONS |
DEI | CULTURE
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The Company: A global PR agency.
The Challenge: Boost employee morale and connection during organizational change.
The Approach:
Launched a disability-focused ERG, complete with messaging and rollout strategy
Created neurodiversity training delivered to 500+ employees
Advised on inclusive language and embedded DEI in internal comms
Shifted tone of internal storytelling to be more relatable and human
The Impact: Engagement with DEI programs increased dramatically, and the ERG became one of the most active across the company.
MEDIA RELATIONS | EXECUTIVE COMMS | THOUGHT LEADERSHIP
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The Brand: Kyndryl, a global B2B tech company.
The Challenge: Position the organization as an Employer of Choice and a new comms executive as a strategic leader—internally and externally.
The Approach:
Built a full visibility strategy for speaking, awards, and media
Ghostwrote bylines and social content
Secured PRWeek Women of Distinction accolades and Axios Communicators interview
Landed podcast features on women in leadership and comms
The Impact: The exec became a go-to voice in the industry, drawing top talent and elevating team visibility.
CONSUMER PR | EXPERIENTIAL |
INFLUENCER STRATEGY |
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The Brand: CVS Pharmacy, a national retail and healthcare company.
The Challenge: Reposition a national retailer as a modern, health-focused brand.
The Approach:
Concepted and executed a press and influencer event
Managed everything from venue and content to KPIs and exec prep
Created audience-specific messaging (e.g., lifestyle media vs bloggers)
Amplified event through digital content and partnerships
The Impact: The campaign delivered national lifestyle media coverage and reset the brand’s image with a key consumer audience.
Whether you need a one-off assignment or a full strategic partner, I’d love to hear more.
Ready to bring clarity to your communications?
IMPACTFUL RESULTS ACROSS INDUSTRIES
Media Coverage
Corporate and B2B |Technology | Financial and Professional Services | Internal Comms | Consumer | Nonprofit
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High-profile brand refresh campaign coverage for a national retailer
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In-depth profile outlining major retailer rebrand as a health-forward company
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Leveraged survey results into compelling coverage about the future of work
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PRWeek’s Women of Distinction award recognition for client executive thought leadership
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Impactful Q&A to elevate awareness around Kyndryl’s Corporate Affairs leader and function as part of the brand’s employer of choice efforts
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IPO launch story that helped propel stock performance
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Strategic interview for CEO to shape market perception
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Developed winning award entry to recognize client as a notable leader in HR
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AI-focused content creation for B2B tech executive
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Q&A profile tied to a major industry event